References
Some of "my" stuff.
I'd like to point out that all of the projects listed here with the intenton of making me look good were the result of many smart and dedicated people working together and contrubuting to the team effort. I'll be happy to tell you more about my role in all of these.
Ad campaigns
The creation and production of a global marketing campaign is glamorous and exciting, and also marked by sweat, toil, and tears. If you're lucky, not too many bigwigs (and their spouses) involve themselves in the creative process. Book recommendation: The Book, the Film, the T-Shirt.
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Media Relations
Most media work is about controversy and defending your position. And that's fine. All par for the course. But sometimes, a publication just wants to honour two outstanding archictects for their accomplishments. And that's fine too.
James Murdoch took the stage in one of his rare media interviews to explain his role as an anchor shareholder in MCH Group, the parent company of Art Basel. I "brokered" the interview.
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Chainsaw attack
On July 24, 2017, a customer of CSS health insurance with a history of mental illness attacked two employees at our branch in Schaffhausen with a chainsaw. Within 60 minutes, we had media inquiries from all over the world. During the most intense and dramatic episode of my career, we had to provide round-the-clock updates, media releases, and employee communications from a rapidly established crisis center.
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Brand and website relaunch
Arcondis is a global consulting company with a clear focus on the healthcare and life sciences industry with its particularly high demands on quality and regulatory aspects. The legacy website consisted of over 400 (!) individual pages. Within 3 months, we radically redesigned arcondis.com and simplified it to less than 40 pages. At the same time, we gave the somewhat clunky brand a fresh visual appearance.
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Head of Branding & Publishing bei Roche
From 2010 to 2014, I was responsible for the "face" of Roche at Group level. The team I was honoured to lead handled all aspects of brand management, external publications such as the annual report, image brochures, the corporate website, and our social media presence.